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Proof of platform: saas companies have a median of 15 integrations each — app platforms have 500+ |
2 |
How platform dynamics explain the second golden age of martech |
3 |
Reflections on agile marketing by leading pract**ioners and analysts |
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Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model |
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Forget the martech 5000. try the martech 500 million. |
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7 amazing marketing stacks from cisco, ınfutor, juniper networks, philips, poly, sargento, and usps |
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Marketing technology landscape supergraphic (2020): martech 5000 — really 8,000, but who’s counting? |
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Job responsibilities of 4 marketing technologist roles: marketers, operations, analytics, and makers |
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Digital transformation helps those who help themselves: self-service processes and tools |
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85 minutes of my best martech content for free, but with one small ask |